MARKETING Essay Example | Topics and Well Written Essays - 2000 words - 2

MARKETING - Essay Example Marketing is not necessarily intrusive always. Marketing through a search engine, for instance, does not disrupt the behavior of the client as opposed to the advertisements that throng newspapers and web pages; in fact search engine marketing promotes non-intrusive marketing as it encourages consumers to search for the advertised product only. However, there is a general resentment towards marketing. This mainly stems from the power of advertisements and its manipulation of customers. The purpose of marketing is to improve the company’s performance by advertising its services or products. Marketers often do that cunningly manipulating the target groups into buying the products. Stealth advertising, i.e. tricking people into using a service by product placements in media that people use widely, is disliked by people since it infringes upon the ethical rights of the consumers and fails to protect their interests. This can be broadcasted on the television or through the Internet on websites and by spam mail. One can see that it is not the marketing concept itself that is creating animosities; rather, it is the way through which the model is being executed that is giving rise to intrusive marketing. For marketing to be effective, it needs to have a customer-focused approach. This is achieved by the close collaboration of the top managerial figures. These managers play a role in promoting marketing by removing any cultural factors that impede organizational coherence and in turn affect the customer-focused marketing strategy. An example of the relationship between marketing and the authorities is the organization International Electrotechnical Commission (IEC). The IEC has a Council Board, made of top executive managers, which oversees and supervises all marketing strategies and regulates quality standards. There is a disparity in marketing theory and in marketing practice today. This is primarily due to the shift in marketing Marketing Essay Example | Topics and Well Written Essays - 4000 words Marketing - Essay Example The address of Coventry Business School is at the William Morris Building in the central campus. â€Å"The building was established in 1916. William Morris bought it in 1923 for manufacturing car engines† (Rhodes et al., May 2004). It has been acquired by the university about a decade ago, its top two floors had been destroyed by a fire explosion in 1964. These were rebuilt and the whole space refurbished to include computer labs, lecture theatres and specialist post-graduate teaching facilities (The Independent, 17 Dec. 2006). Now, it is the largest business school in Europe. The school has over 4,000 students and they come from around 40 countries to study in various programs of the school. â€Å"Coventry Business School was established in 1989 and students prior to this date were studying in the Faculty of Business† (Coventry University Business). The courses offered by the faculty were legal studies, economics, business and management studies. The School initially o ffered courses in economics, business studies, business administration, leisure management and general management. Among the courses offered to various students, the first was the business administration. The present Vice Chancellor of the institution is Professor Madeleine Atkins. Coventry Business School always maintain an excellent communication with different reputed universities of the world and with national and international organization; such as, Ford, Cable and Wireless, Jaguar, Nokia, Peugeot, major banks and the National Health Service etc. and also with different universities in the world. Consequently, students can simultaneously avail both the opportunities of working as well as studying in CBS which is an active member of the Network of International Business Schools. â€Å"The Network of International Business Schools (NIBS) is a group of business schools from around the world which